Privacy Policy

Last Updated: 02/15/2026

Pure Balance Wellness

Pure Balance Wellness (“we,” “us,” “our”) is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, store, and safeguard information when you visit our website, schedule services, communicate with us, or receive care.

By using this website, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect personal and health-related information when you:

  • Request information
  • Complete contact forms
  • Schedule appointments
  • Sign up for newsletters
  • Communicate electronically
  • Receive medical services

This information may include:

  • Name, email address, phone number
  • Date of birth
  • Health history and medical information you choose to provide
  • Appointment details
  • Payment and billing information
  • IP address, browser type, and device data

We collect only the information necessary to provide clinical care, administrative services, and communication.

2. Appointment Scheduling & Electronic Medical Records

Online appointment scheduling is facilitated through our electronic medical record system, OptiMantra.

When you schedule online, you are redirected to OptiMantra’s secure platform. Information submitted through that system is governed by its privacy and security practices in addition to this policy.

Certain appointments may require a valid payment method to be placed on file. Cards are not charged unless outlined in our cancellation or no-show policy.

3. Payment Processing

We use third-party payment processors to securely handle transactions, including:

  • Authorize.Net (online gateway)
  • Clover (in-office payments)

Pure Balance does not store full credit card numbers on our servers.

Payment information is processed and protected according to industry security standards.

4. Email Communication & Marketing

We use Kit.com to manage our email newsletters and educational communications.

When you subscribe, your name and email address are stored securely within that platform.

We may also receive inquiries through forms connected to our Google Workspace email system.

You may unsubscribe from marketing emails at any time using the link provided in our messages.

We do not sell or rent email addresses.

5. Medical Information & HIPAA Compliance

Protected health information (PHI) obtained through clinical services is governed by our Notice of Privacy Practices in accordance with HIPAA.

This website Privacy Policy applies primarily to digital communications and website interactions. Clinical records are maintained within secure, HIPAA-compliant systems.

6. Cookies, Analytics & Tracking

Our website may use cookies and similar technologies to:

  • Improve performance
  • Analyze website traffic
  • Support advertising and marketing
  • Understand visitor behavior

We may use services such as Google Analytics, Meta/Facebook Pixel, or similar platforms.

You may adjust cookie settings through your browser.

7. Use of Third-Party Platforms

We may use trusted third-party providers for:

  • Scheduling and EMR services
  • Payment processing
  • Email communication
  • Website hosting
  • Analytics and advertising

These providers receive only the information necessary to perform their services and are required to maintain confidentiality and security.

8. GLP-1 Medications & Bioidentical Hormone Therapy

When providing care involving compounded medications, including GLP-1 receptor agonists and bioidentical hormone therapy, we document medical necessity, clinical rationale, and individualized treatment planning in accordance with applicable laws, professional standards, and current regulatory guidance.

Information related to these services is maintained within secure medical records and used solely for patient care, compliance, and continuity of treatment.

9. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect personal and medical information, including:

  • Secure servers and encrypted systems
  • Access controls
  • HIPAA-compliant software platforms
  • Regular system monitoring

While no system is completely immune to risk, we take appropriate measures to safeguard your information.

10. Sharing of Information

We may share information only when:

  • Required by law
  • Necessary for treatment, payment, or operations
  • Required for billing or collections
  • Needed to protect patient safety or business operations

We do not sell personal or medical information.

11. Data Retention

We retain personal and medical information in accordance with applicable healthcare regulations, record retention laws, and professional standards.

Non-medical data (such as website inquiries) is retained only as long as necessary for business purposes.

12. Your Rights

You may request:

  • Access to your personal information
  • Correction of inaccurate data
  • Restrictions on certain communications
  • Removal from marketing lists

Requests regarding protected health information are governed by HIPAA and our Notice of Privacy Practices.

To make a request, contact us using the information below.

13. External Links & Embedded Content

Our website may include links to third-party websites or embedded content.

We are not responsible for the privacy practices of those external platforms.

We encourage you to review their privacy policies independently.

14. Children’s Privacy

This website is not intended for children under age 13.

We do not knowingly collect information from minors without parental consent.

15. Policy Updates

We may revise this Privacy Policy periodically.

Updates will be posted on this page with a revised effective date.

Continued use of our website constitutes acceptance of changes.

16. Contact Information

If you have questions regarding this Privacy Policy, contact:

Pure Balance Wellness
1904 Gunter Ave. Guntersville, AL
256-643-2749
info@purebalance-wellness.com